Ford wanted to reach the football fans across the country with the intention of getting people to come to one of their local dealerships as their call to action. We were tasked with coming up with a concept to meet these needs, presenting a series of solutions and brainstorming with Fords marketing team to flush out the best ideas.
The result was the Ford fan fanatic app. We created an engaging app for the fanatical fans of college football to see who really was the biggest fan. Users had options to post videos, share photos play games and post comments all within the app. The more they participated the the more points they received and the higher the rewards they were given by Ford, such as the chance to get a key and try it out at a local dealership for a free new ride.
We love to think strategy and do things a little different. From initial concept through detailed execution, this project was a success.